London is one of the world’s most iconic cities, offering a perfect blend of history, culture, entertainment, and family-friendly attractions. Whether you're visiting for the first time or planning a trip with kids, there are countless things to do in London that will leave lasting memories. From towering landmarks like the London Eye and Big Ben to hidden gems scattered across neighborhoods like Notting Hill and Greenwich, this city truly has something for everyone. 
This guide covers the top attractions in London, from classic afternoon tea experiences to must-see exhibitions and kid-friendly activities. Whether you're exploring London for a weekend or have more time in London, our curated list ensures you won’t miss out on the best of the city. Read on to discover the ultimate itinerary for your next visit!
What Are the Top Attractions in London for First-Time Visitors?
For those visiting London for the first time, it's essential to hit the major sights that define the city. The London Eye offers panoramic views of the skyline, making it one of the best ways to see London at a glance. Nearby, Big Ben and the Houses of Parliament stand as symbols of British democracy and architectural grandeur. Another must-see attraction is Buckingham Palace, where you can witness the famous Changing of the Guard ceremony.
The Tower of London is another historical gem worth visiting — home to the Crown Jewels and centuries of royal history. Meanwhile, Tower Bridge remains one of the most recognizable bridges in the world. For art lovers, the Tate Modern and National Gallery offer free access to some of the world’s greatest masterpieces. These spots give travelers a comprehensive taste of what makes London unique.
Why Should You Experience Afternoon Tea in London?
Afternoon tea is a cherished British tradition and one of the best things to do in London if you want to experience local culture. Many luxury hotels, such as The Ritz and Claridge’s, offer elegant afternoon tea experiences complete with finger sandwiches, scones, and pastries. However, even more casual venues across Kensington and Notting Hill serve high-quality tea and treats without the hefty price tag.
Beyond the food, afternoon tea is a social event that reflects London’s love for etiquette and hospitality. Some restaurants even offer themed teas, such as Alice in Wonderland or Harry Potter-inspired menus, which are especially popular with families. Whether you're celebrating a special occasion or just relaxing during your trip to London, afternoon tea is an unforgettable experience not to be missed.
How Can You Explore London with Kids Easily?
Exploring London with kids doesn’t have to be stressful — in fact, it can be incredibly rewarding. London is one of the most kid-friendly cities in Europe, with many attractions designed specifically for younger visitors. The Sea Life London Aquarium, located near the London Eye, is a fantastic place to introduce children to marine life. Similarly, London Zoo in Regent’s Park provides a fun and educational day out.
For hands-on learning, the Science Museum and Natural History Museum in South Kensington are both free to enter and packed with interactive exhibits. If your kids love trains, the National Railway Museum in York might be worth a short trip outside London. Additionally, many parks, such as Hyde Park and Greenwich Park, offer open spaces for play and relaxation. With so many things to do with kids in London, every day can be filled with adventure.
What Are the Best Hidden Gems in London?
While the iconic attractions are a must, don’t overlook the hidden gems scattered throughout the city. Portobello Road Market in Notting Hill is a colorful street market known for its antiques, vintage fashion, and street food. In East London, Brick Lane offers a vibrant mix of art galleries, vintage shops, and some of the best curry houses in the UK.
Closer to central London, Leadenhall Market is a stunning Victorian-era market often used as a filming location for movies like Harry Potter . Meanwhile, the Museum of London Docklands tells the story of the city’s maritime past in a lesser-known but fascinating way. These spots provide a glimpse into the local side of London beyond the tourist trail and are well worth adding to your list of things to do in London.
Where Can You Find Free Things to Do in London?
One of the great things about London is that many of its top attractions are free to visit. Museums like the British Museum, Victoria and Albert Museum, and the Imperial War Museum offer free entry and showcase incredible collections. Art lovers can enjoy free exhibitions at the Tate Britain and National Portrait Gallery.
Strolling along the South Bank of the Thames is also a great way to enjoy the city without spending a penny. Here, you’ll find buskers, pop-up bars, and stunning views of St Paul’s Cathedral and the London Eye. Walking tours around areas like Covent Garden or Shoreditch are also widely available and often tip-based, making them budget-friendly options. With so many free things to do in London, you can easily explore the city without breaking the bank.
How to Make the Most of Your Time in London with a 2-Day Itinerary
If you’re limited on time in London, a well-planned two-day itinerary can help you see the best of the city. On day one, start with a visit to Buckingham Palace, followed by a walk through St James’s Park to Trafalgar Square. From there, head to the British Museum before grabbing lunch at nearby Covent Garden.
In the afternoon, cross over to Westminster Abbey and the Houses of Parliament before taking a ride on the London Eye. End the day with dinner on the South Bank and a stroll along the Thames. On day two, explore the museums of South Kensington, including the Natural History Museum and Science Museum. Later, take a trip to Kensington Palace or relax in Hyde Park. Finish your trip with a shopping spree on Oxford Street or a visit to Camden Town for a more alternative vibe.
Why Is the London Eye One of the City’s Must-See Attractions?
The London Eye stands as one of the city’s most iconic structures and offers breathtaking views of the capital. Located on the South Bank, it’s part of London’s modern skyline and provides a unique perspective of historic landmarks like the Tower of London and St Paul’s Cathedral. Each capsule takes about 30 minutes to complete a full rotation, giving riders ample time to take photos and spot key sights.
Visiting the London Eye is especially magical at sunset when the city lights begin to twinkle below. It’s a popular activity for couples, families, and solo travelers alike. Booking tickets in advance is recommended to avoid long queues, particularly during peak travel seasons. Whether you're seeing London for the first time or revisiting a favorite city, the London Eye remains one of the best things to do in London.
Where to Go for Iconic Sights Like Buckingham Palace and Tower Bridge?
No trip to London is complete without seeing its most iconic sights. Buckingham Palace, the official residence of the British monarch, is a must-visit. While the State Rooms are only open to the public during the summer months, the exterior and surrounding gardens are always accessible. The Changing of the Guard ceremony is a highlight and takes place regularly in front of the palace.
Tower Bridge, with its gothic design and glass walkway, is another landmark not to miss. Visitors can tour the engine rooms and learn about the bridge’s engineering marvels. Close by, the Tower of London holds centuries of history and houses the dazzling Crown Jewels. These sights capture the essence of London’s royal heritage and architectural brilliance, making them essential stops on any London itinerary.
What Are the Best Family-Friendly Activities in London?
Families traveling with kids will find no shortage of engaging and entertaining activities in London. The SEA LIFE London Aquarium is a crowd favorite, offering immersive underwater experiences and daily feeding shows. At the same time, the London Dungeon combines storytelling with thrilling rides to bring the city’s darker history to life in a fun and interactive way. 
The Science Museum in South Kensington is ideal for curious minds, featuring hands-on exhibits and live demonstrations. Meanwhile, the LEGO Store on Leicester Square and the Warner Bros. Studio Tour in Leavesden provide hours of entertainment for fans of all ages. Parks like Victoria Park in East London and Holland Park offer playgrounds, mini zoos, and outdoor movie screenings during the summer, ensuring that even the youngest members of the family stay entertained.
How to Discover London Beyond Central London – Exploring East and South Sides
While central London is packed with famous attractions, venturing beyond offers a more authentic look at the city. In East London, neighborhoods like Shoreditch and Hackney are known for their street art, independent boutiques, and trendy cafes. Brick Lane in East London is a hotspot for vintage shopping and Bangladeshi cuisine, particularly its famous curry houses.
South London offers equally exciting experiences. Brixton is a cultural hub with diverse food markets, music venues, and Afro-Caribbean influences. Meanwhile, Dulwich Village boasts charming architecture and the beautiful Dulwich Picture Gallery, one of the oldest purpose-built art galleries in England. Markets like Borough Market near London Bridge also offer gourmet food stalls and cooking demos, making them a must-visit for foodies. Exploring these areas gives a fresh perspective on London and introduces travelers to the city’s rich diversity.
Whether you're visiting London for the first time or returning for another adventure, there’s always something new to discover. Use this guide to make the most of your time in London and create unforgettable memories!
